3 Feb 2010

Stella McCartney Spring 2010 campaign

Natalia Vodianova has a busy season this time: besides YSL, Givenchy, Guerlain and Etam she is also the face for Stella McCartney's Spring 2010 advertising campaign.
At the center of her spring ad campaign Stella has put her pal: Lucky, the pet dalmatian her family had when she was growing up. The black-and-white image of Lucky — shot by Linda McCartney in 1976 — serves as the backdrop to the ads. The campaign, shot by Mert Alas and Marcus Piggott, was styled by McCartney and the art direction was done in house.
"I love the way it’s very graphic and soft at the same time, due to its double exposure," said McCartney of her mother’s photo. As for her choice of Mert and Marcus, McCartney said: "I have known Marcus since I was a teenager and Mert from when they first met, but we never had the chance to work together. I wanted to capture their high-glamour approach over my mum’s low-maintenance way of working."
Stella said the campaign images are "fashion meets reportage, mixing color, and black-and-white. A family animal with an outside atmosphere meets studio lights, camera, action! Opposites meeting in one image, illustrating the masculine and feminine sides of the Stella McCartney brand," she said.
I really like this campaign, Stella described it so accurate: the mix of studio and wild nature.

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